How to Optimize and Improve SEO
If you have a great website with incredible content, yet barely any views, then you need to spend some time on SEO. Even if you do get tons of views daily, there is always room for improvement if you wish to maximize your chances of online success. The tricky part about SEO is that there are many different avenues it entails that can help or hinder your website from showing up on Google or other search engines. If you are really dedicated to your website and want to give it the best shot at succeeding, here are some tips to help you optimize or improve your website’s SEO.
Post High-Quality Content Frequently
Content is key. You could have the best website in the world, but it will mean nothing if you do not put out high-quality, easy to read, and useful content. Your posts need to be original, well written, and provide plenty of information for your targeted audience. In addition, the more often you post, the more likely Google will notice your site being constant, making them put you higher in the search ranking. The more useful and frequent your content is, the better your SEO ranking will be. This can be done by adding a blog to your site, posting pictures to a gallery, uploading event details regularly. Anything that can be updated frequently and that provides value to your target audience can be used to improve your SEO.
Optimize Your Site’s Speed
Slow websites drive traffic away because people tend to be impatient. If your site takes longer than 3 seconds to load, you could lose nearly half of your traffic. They want fast and easy access to the information they are looking for. If you take the time to increase your website’s speed, it can reduce bounce back rates, which will improve SEO. One way you can do this is by reducing and compressing your image sizes for faster loading time. This site is a free tool to check your speed and even tells you the areas that you can change in order to improve your website's speed.
Make Your Site Mobile Friendly
An astonishing 55% of all searches come from mobile devices, which means the number of mobile users has surpassed desktop ones. Because of this, your site needs to be mobile friendly to maximize your SEO. In fact, since 2015, Google penalizes websites that are not capable of being on mobile devices. If your site is not already in the mobile world, then you better hop on that train before you lose any more traffic.
Improve Site Navigation
Google is not going to want to display your site if it is difficult to maneuver through. People tend to leave when they cannot find what they are looking for easily. Google rewards websites that users can easily find their way around and provide positive experiences. With this in mind, make sure your site is tuned up and navigation friendly. Do this by using internal links (buttons on your site that allow users to easily switch between pages) and be sure that you don't have pages burrowed under each other so that they're different to find. I once spent over 30 minutes on a site trying to get back to a page that I had been reading previously...it's such a headache!!
Insert Quality Backlinks
Backlinking optimizes your SEO because it shows your content as being more valuable to readers. A back link is when the link from one website is published on another website (kinda like how up there I posted the link to a site to check your website speed). It can also open doors to other sites linking to your site as well, which will drive traffic organically. Whenever you have the opportunity to provide backlinks, make sure they are helpful and resourceful to get on Google’s good side. Team up with other websites or write guest blogs in order to get quality backlinks from high ranking sites.
It is so easy for an awesome website to get buried and lost in the sea of websites out there. Once you understand where your SEO weak spots are, proactively take the time to polish those areas up to drastically help your website’s success. Doing little tweaks, such as the tips mentioned above, will undeniably improve your SEO and ultimately drive more traffic to your site.